Connecting the decisions, expertise, and work behind a business.

MJei is a strategy and execution practice led by Max Jei. We help businesses enter markets, establish operations, and build for growth through commercial planning, hands-on management, and custom technology.

Our experience spans fintech, payments, FX, crypto, and digital businesses with complex commercial or operating requirements.

A practical role between strategy and delivery.

The work can begin with a market question, an operating obstacle, or a system that needs to be built. We establish what the business needs, define the scope, and take responsibility for the agreed work.

That may mean leading the programme, building a platform, managing a provider workstream, or supporting an existing team on an ongoing basis.

How we bring the expertise together

MJei combines direct delivery with a network of specialist partners and providers. Product, technology, strategy, and growth work sit alongside joint editorial delivery and coordinated legal, compliance, banking, and payment workstreams.

The delivery model is defined for each engagement: who is doing the work, who makes each decision, and what MJei is responsible for.

How we work

1. Understand the objective.

Review the business, the current situation, and the decision or result the engagement needs to support.

2. Define the work.

Set priorities, scope, responsibilities, dependencies, and the specialist input required.

3. Lead and deliver.

Build, manage, and coordinate the agreed workstreams, with clear progress and decision points.

4. Review and continue.

Assess the outputs and available evidence, hand over where appropriate, and agree the next priorities.

Advisory, project delivery, or embedded management.

Some engagements resolve one question. Others establish a function or support ongoing execution. We agree the form of the engagement around the work the business needs.

Discuss working together